Client Overview
Business Name and Industry: Aesthetics By Angel, Laser Hair Removal Clinic
Client's Goals: To create engaging content, increase followers and likes, increase popularity, and gain customers. Prioritize the aesthetics of the Instagram feed.
Challenges
Initial Problems: Low engagement, limited follower growth, and insufficient online presence.
Market Conditions: Highly visual and competitive market with many aesthetic clinics on social media.
Strategy and Approach
Research and Analysis: Conducted audience analysis to understand preferences and pain points.
Strategic Planning: Developed a visually appealing content strategy with a focus on aesthetic consistency.
Campaign Design: Created a content calendar with a mix of treatment showcases, client testimonials, and beauty tips.
Implementation
Execution: Consistently posted visually appealing content on Instagram, focusing on before-and-after photos and client experiences.
Tools and Platforms: Used Metricool for scheduling and Canva for editing photos.
Content Types: Before-and-after images, client testimonials, beauty tips, and treatment highlights.
Results and Metrics
Key Performance Indicators (KPIs): Engagement rates, follower growth, likes, comments, and bookings.
Quantitative Results:
50% increase in Instagram followers
40% increase in engagement rate
Significant increase in bookings from social media
Qualitative Results: Enhanced brand perception and positive client feedback on social media presence.
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